MODEL OF ETHICS & SUSTAINABILITY
p a r t n e r
The backbone of Bija rests on our partnership with Saheli Women, a nonprofit ethical and sustainable clothing manufacturer in a rural village called Bhikamkor in Rajasthan, India.
Saheli Women was launched in 2015 as a social initiative of the Institute For Philanthropy and Humanitarian Development (IPHD), a women’s empowerment and rural community development nonprofit focusing on three programs in the areas of livelihood, health, and education. IPHD uplifts the lives of hundreds of rural families by providing a set of social impact services which include sponsoring girls' education, providing a female-only health clinic, and offering workshops on a range of topics including human rights, feminism, menstrual hygiene, health, and finances.
e m p o w e r
To revive dwindling rural and artisanal villages, Saheli Women connects Bija with their network of 25 rural women. Saheli Women are trained in product design and sewing, as well as craft skills that are indigenous to Rajasthan, including embroidery, weaving, and block printing.
Bija offers these blossoming women artisans employment in crafting the Bija collections. We take their handiwork of traditional patterns and designs and translate them into contemporary styles and silhouettes appreciated by the modern, global woman.
s u s t a i n
Saheli Women artisans are given fair trade living wages (3 times the minimum wage), health insurance, safe and comfortable working environments free from gender, religious and caste discrimination, healthy work hours, and secure and continuous employment throughout the year (no matter the season or demand). These holistic impact services are essential in ensuring the women's livelihoods and increases their overall quality of life. A portion of our profits from the products we sell is returned to Saheli Women to further invest in their their life-changing rural development efforts.
Bija is also dedicated to ecological practices and preserving a vibrant cultural heritage of Indian craft skills and textiles. We work with Saheli to source sustainable materials such as organic Indian cotton and handloom khadi as well as natural plant dyes for printing.
t r a n s f o r m
Bija aims to help radically transforming the fashion industry. By offering an alternative product for conscious consumers, we are doing our part in revolutionizing the global juggernaut that is degrading and exploitative to both humans and the planet.
Each piece is tagged with the name of the woman whose devoted touch handcrafted it, connecting the customer with the maker. You can meet the makers of each product by reading their profiles to learn more about their story weaved now with yours.